Business Profile
Our story.
"We stand on the brink of an extraordinary transformation in the fashion industry. Our vision isn't merely about change; it's a revolution - lifestyle change is our goal."
Overview
Who we are.
HAUTE Maison is a technology-fashion company founded by a team of Oxford and Cambridge graduates.
Our mission is to fundamentally upend how consumers access luxury fashion, redefining consumer behaviour in a way that is sustainable, experiential, and personalised directly to the individual.
Our Approach.
What we're building.
HAUTE Maison operates on a dual approach — an intersection of HAUTE Maison and HAUTE AI.
HAUTE Maison is a community-based peer-to-peer marketplace that enables users to share, access, and enjoy items for short durations, providing them with unlimited style combinations and flexibility.
HAUTE AI is our technology suite that transforms how users discover and interact with fashion. Our conversational assistant, personalised pages, style curation, wardrobe analytics, and product tracking all combine into a coherent vision of how we imagine the next step of fashion technology to be.
Our Philosophy.
What we believe.
We believe that fashion doesn't have to be limited to what you can buy — instead we believe in the power of community —that thousands of users, together, can create the largest single wardrobe in the world: the "cloud" wardrobe.
We believe that fashion is deeply personal — perhaps one of the most personal aspects that exists. That's why we are building HAUTE AI — to hyper-personalise the entire fashion experience. From discovery to curation to realisation, we believe that technology can be used to empower our users — to help them discover styles and products that they never knew they wanted.
Business Profile
Our story.
"We stand on the brink of an extraordinary transformation in the fashion industry. Our vision isn't merely about change; it's a revolution - lifestyle change is our goal."
Overview
Who we are.
HAUTE Maison is a technology-fashion company founded by a team of Oxford and Cambridge graduates.
Our mission is to fundamentally upend how consumers access luxury fashion, redefining consumer behaviour in a way that is sustainable, experiential, and personalised directly to the individual.
Our Approach.
What we're building.
HAUTE Maison operates on a dual approach — an intersection of HAUTE Maison and HAUTE AI.
HAUTE Maison is a community-based peer-to-peer marketplace that enables users to share, access, and enjoy items for short durations, providing them with unlimited style combinations and flexibility.
HAUTE AI is our technology suite that transforms how users discover and interact with fashion. Our conversational assistant, personalised pages, style curation, wardrobe analytics, and product tracking all combine into a coherent vision of how we imagine the next step of fashion technology to be.
Our Philosophy.
What we believe.
We believe that fashion doesn't have to be limited to what you can buy — instead we believe in the power of community —that thousands of users, together, can create the largest single wardrobe in the world: the "cloud" wardrobe.
We believe that fashion is deeply personal — perhaps one of the most personal aspects that exists. That's why we are building HAUTE AI — to hyper-personalise the entire fashion experience. From discovery to curation to realisation, we believe that technology can be used to empower our users — to help them discover styles and products that they never knew they wanted.
Our vision isn't merely about change; it's a fashion revolution — lifestyle change is our goal, to change how we access fashion.
BUSINESS PROFILE
OUR STORY
HAUTE Maison is a technology-fashion company founded by a team of Oxford and Cambridge graduates.
Our mission is to fundamentally upend how consumers access luxury fashion, redefining consumer behaviour in a way that is sustainable, experiential, and personalised directly to the individual.
OUR APPROACH
HAUTE Maison operates on a dual approach — an intersection of HAUTE Maison and HAUTE AI.
HAUTE Maison is a community-based peer-to-peer marketplace that enables users to share, access, and enjoy items for short durations, providing them with unlimited style combinations.
HAUTE AI is our technology suite that transforms how users discover and interact with fashion — a vision of how we imagine the next step of fashion technology.
OUR PHILOSOPHY
We believe that fashion doesn't have to be limited to what you can buy — instead, we believe in the power of community — that thousands of users, together, can create the largest "cloud" wardrobe in the world.
We believe that fashion is deeply personal. That's why we're building HAUTE AI. From discovery to curation to realisation, we believe that technology can be used to empower our users — to help them discover styles and products that they never knew they wanted.
OUR IMPACT
HAUTE Maison believes in a world where sustainability and fashion are intertwined — empowering reuse, extending product lifetimes, and reducing overproduction. We prioritise the highest environmental standards.