At HAUTE Maison, we believe fashion can be sustainable.
But we also know that it currently isn't.
Here's why.
01
Overproduction
Clothing production has more than doubled in the past 15 years. The fashion industry operates in an almost completely linear way, with clothes being produced, briefy used, and discarded.
02
Underuse
People are underusing their clothes - with some garments being thrown away after just seven to ten wears.
03
Trashing
Every second, one garbage truck full of textiles and clothing is landfilled or incinerated globally, putting significant pressure on ecosystems worldwide.
More than half of all fast fashion is thrown away in under a year.
Sustainability
Our Principles. Our Values.
Clothing production has doubled in the past 15 years, while utilisation has plummeted.
The fashion industry operates in an almost completely linear way, with clothes being produced, briefly used, and discarded.
Every second, one garbage truck full of textiles is landfilled or incinerated globally.
Clothing production has doubled in the past 15 years, while utilisation has plummeted.
The fashion industry operates in an almost completely linear way, with clothes being produced, briefly used, and discarded.
Every second, one garbage truck full of textiles is landfilled or incinerated globally.
THE COST OF FASHION
01
THe carbon cost
01
THe carbon cost
equivalent is generated by the textiles industry. Annually.
The textiles industry generates more greenhouse gas emissions than all international flights and maritime shipping combined - a staggering
1.2 billion tonnes of CO2 equivalent annually. By 2050, the fashion industry could use more than 26% of the global carbon budget associated with a 2°C pathway.
1.2 billion tonnes of CO2
of water annually is used for textile production - enough to meet the consumption needs of 5 million people.
93 billion cubic meters
used to produce clothing is recycled into new clothing. As much as 73% of clothing ends up in landfills or incinerated.
Less than 1% of material
worth of plastic microfibres are released into the environment from washing of synthetic microfibre textiles.
50 billion plastic bottles
in the average number of times a garment is worn (utilisation rate) before being discarded by consumers in major markets.
70% decrease
per year - the amount that the textile industry is expected to use by 2050. This includes oil for synthetic fibres, fertilisers for cotton, chemicals for dye, and plastic microfibres.
300 million tonnes
of non-renewable resources
through fashion. The fashion industry's challenge isn't just environmental - luxury systems have created severe financial and cultural barriers that reduce accessibility and inclusivity.
limiting access to self-expression
93 billion cubic meters of water are used annually for textile production - enough to meet the consumption needs of 5 million people. Much of this production occurs in water-stressed regions, placing additional pressure on already scarce resources.
Less than 1% of material used to produce clothing is recycled into new clothing, representing a loss of more than USD 100 billion worth of materials each year. As much as 73% of clothing produced ends up in landfills or is incinerated.
When washed, synthetic garments release plastic microfibres - around half a million tonnes every year contribute to ocean pollution. This is equivalent to over 50 billion plastic bottles entering our oceans annually from textile washing alone.
Globally, clothing utilisation - the average number of times a garment is worn before being discarded - has decreased by 36% compared to 15 years ago. In major markets like China, utilisation has plummeted by 70% over the last 15 years.
The fashion industry's environmental footprint is staggering and growing at an alarming rate. The industry relies heavily on non-renewable resources – about 98 million tonnes per year – including oil to produce synthetic fibres, fertilisers to grow cotton, and chemicals to produce, dye, and finish fibres and textiles. By 2050, the textile industry is expected to use up to 300 million tonnes of non-renewable resources per year, while the accumulated amount of plastic microfibres entering the ocean could exceed 22 million tonnes – about two thirds of the plastic-based fibres currently used to produce garments annually.
The fashion industry's sustainability challenge isn't just environmental - it's about democratising access to self-expression through fashion. Traditional luxury systems have created both financial and cultural barriers. Our goal is to bridge this gap, creating a more inclusive and sustainable fashion future where environmental responsibility meets cultural accessibility.
THE COST OF
FASHION
our vision is to extend the lifestyle of fashion products, promoting sustainable fashion ecosystems.
our vision is to extend the lifestyle of fashion products, promoting sustainable fashion ecosystems.
we extend the lifespan of fashion items by enabling multiple users to access the same piece.
every rental transaction reduces the new for new production while maximising the utility of existing garments
by facilitating clothing rental, we help reduce the environment cost while increasing access to luxury fashion.
HAUTE Maison's peer-to-peer rental platform extends the lifespan of luxury fashion items by enabling multiple users to access the same piece.
Every rental transaction helps reduce the need for new production while maximising the utility of existing garments.
By facilitating clothing rental, we help reduce the environmental impact of fashion production while democratising access to luxury fashion.
HAUTE Maison's peer-to-peer rental platform extends the lifespan of luxury fashion items by enabling multiple users to access the same piece.
Every rental transaction helps reduce the need for new production while maximising the utility of existing garments.
By facilitating clothing rental, we help reduce the environmental impact of fashion production while democratising access to luxury fashion.
HAUTE Maison is built on the principles of the circular economy, where clothing is kept at its highest value during use and re-enters the economy afterward, never ending up as waste.
HAUTE MAISON - fashion, built for the circular economy.