William graduated from the Bartlett School of University College London, a discipline where his commitment towards sustainability significantly deepened. He is currently pursuing his Master’s degree at the University of Cambridge (Cambridge Judge Business School).

His academic journey has been enriched by various internships and extracurricular engagements, broadening his skills, knowledge, and experience, making him a versatile and insightful professional. During his internship at Barclays Bank, William acquired hands-on experience, enabling him to thoroughly understand day-to-day banking operations, including account management, financial advising, loan processing, and customer service. This role not only strengthened his financial knowledge but also enhanced his communication and problem-solving skills.

While interning at the Industrial and Commercial Bank of China (ICBC), William conducted extensive research and analysis on the UK utilities industry. This project provided him with crucial insights into the current business landscape, particularly the impact of the cost of living crisis on consumer behaviour, and equipped him with practical business skills and knowledge.

Beyond his academic pursuits, William is deeply passionate about fashion. He dedicates his free time to collecting unique fashion pieces, ranging from contemporary to vintage, and actively creates engaging fashion content on social media, where he passionately advocates for sustainable fashion practices and creates stand-out campaigns for brands, demonstrating his creative flair and commitment to sustainability.

Within the team, William specialises in marketing, branding, and inventory acquisition, tracking fashion trends and building pricing strategies for the venture.