History & Milestones
Our journey to revolutionise luxury fashion.
At HAUTE Maison, we're aiming to transform how people discover, access, and interact with fashion.
Here's our journey so far.
01
Ideation
January 2024
A group of Cambridge students evolved into HAUTE Maison when our founding team recognised the massive problems and the potential in luxury fashion - creating a solution that would broaden access, promote sustainability, and intersect the latest in technology and fashion.
Together, we realised that this was a once in a lifetime opportunity — a chance to create meaningful change in a massive global industry ripe for disruption, and a chance to work with some of the brightest people to create a new paradigm in experiential fashion.
02
Foundation
February 2024
HAUTE MAISON was formally incorporated in the UK, with our team beginning development and laying the foundations.
Our founding team began development on our peer-to-peer marketplace platform, establishing initial traction .
HAUTE Maison's display at Cambridge Judge Business School.
03
Acceleration
May 2024
HAUTE Maison is chosen as one of the 472 ventures backed by Judge Business School - as one of the only few fashion and e-commerce ventures in a biotech and life-science dominated network.
With the core founding team being Cambridge graduands, we are extremely gratified and honoured to have received the support and backing of the University of Cambridge.
Using this access to the European Silicon Fen, our hope is to further our advancement and development to create the future of technology and fashion.
HAUTE Maison at the University of Cambridge.
Edward Lam (left) and Hugo Chan (right)
One of the 472 ventures backed and supported by the University of Cambridge.
UK and European VCs looking at the display of Cambridge-backed ventures.
04
Trialling
August 2024
During this critical period, we built and refined our peer-to-peer marketplace technology. We conducted initial customer trials with select focus groups.
Our founding team personally oversaw the onboarding of early lenders to build our inventory catalogue, conducting alpha testing of logistics operations and cleaning processes.
Early adopter feedback was extremely encouraging — helping us and motivating our team, to continue building.
05
HAUTE AI
November 2024
Our team conceptualised and began simultaneous development on both the peer-to-peer marketplace and HAUTE AI - coming soon.
Leveraging our connection to the Silicon Fen, the team began development on technology that understands personal style like a human fashion expert would.
This positions HAUTE Maison at the intersection of luxury fashion and cutting-edge AI innovation.
06
Unlimited Fashion
February 2025
Having built and tested the HAUTE Maison peer-to-peer marketplace, our team starts preparing to go-to-market.
Our vision is a peer-to-peer fashion access community. No longer needing hours of browsing, no longer needing to figure out whether an item is worth buying or not.
Unlimited style has always been our goal — because fashion doesn't have to be stuck in the past. Fashion can be revolutionary.
Our Future
At HAUTE Maison, our goal will always be to develop at the intersection of fashion and technology.
We believe in a future where you can share, enjoy, and love fashion.
Revolutionising the future of fashion.
History & Milestones
Our journey to revolutionise luxury fashion.
At HAUTE Maison, we're aiming to transform how people discover, access, and interact with fashion. Here's our journey so far.
01
Ideation
January 2024
A group of Cambridge students evolved into HAUTE Maison when our founding team recognised the massive problems and the potential in luxury fashion - creating a solution that would broaden access, promote sustainability, and intersect the latest in technology and fashion.
Together, we realised that this was a once in a lifetime opportunity — a chance to create meaningful change in a massive global industry ripe for disruption, and a chance to work with some of the brightest people to create a new paradigm in experiential fashion.
Ideation
January 2024
Our founding team of Oxford and Cambridge graduates conceptualised HAUTE MAISON during an intensive brainstorming session at Cambridge.
Inspired by the French term 'Haute Couture' meaning high fashion, we identified a significant opportunity in the evolving luxury rental space.
Our core thesis? Reimagining fashion access for millennials and Gen-Z consumers.
Imagine beyond.
HAUTE Maison's display at Cambridge Judge Business School.
HAUTE Maison at the University of Cambridge.
One of the 472 ventures backed and supported by the University of Cambridge.
Edward Lam (left) and Hugo Chan (right)
UK and European VCs looking at the display of Cambridge-backed ventures.
02
Foundation
February 2024
HAUTE MAISON was formally incorporated in the UK, with our team beginning development and laying the foundations.
Our founding team began development on our peer-to-peer marketplace platform, establishing initial traction .
03
Acceleration
May 2024
HAUTE Maison is chosen as one of the 472 ventures backed by Judge Business School - as one of the only few fashion and e-commerce ventures in a biotech and life-science dominated network.
With the core founding team being Cambridge graduands, we are extremely gratified and honoured to have received the support and backing of the University of Cambridge.
Using this access to the European Silicon Fen, our hope is to further our advancement and development to create the future of technology and fashion.
04
Trialling
August 2024
During this critical period, we built and refined our peer-to-peer marketplace technology. We conducted initial customer trials with select focus groups.
Our founding team personally oversaw the onboarding of early lenders to build our inventory catalogue, conducting alpha testing of logistics operations and cleaning processes.
Early adopter feedback was extremely encouraging — helping us and motivating our team, to continue building.
Our Future
At HAUTE Maison, our goal will always be to develop at the intersection of fashion and technology.
We believe in a future where you can share, enjoy, and love fashion.
Revolutionising the future of fashion.
05
HAUTE AI
November 2024
Our team conceptualised and began simultaneous development on both the peer-to-peer marketplace and HAUTE AI - coming soon.
Leveraging our connection to the Silicon Fen, the team began development on technology that understands personal style like a human fashion expert would.
This positions HAUTE Maison at the intersection of luxury fashion and cutting-edge AI innovation.
06
Unlimited Fashion
February 2025
Having built and tested the HAUTE Maison peer-to-peer marketplace, our team starts preparing to go-to-market.
Our vision is a peer-to-peer fashion access community. No longer needing hours of browsing, no longer needing to figure out whether an item is worth buying or not.
Unlimited style has always been our goal — because fashion doesn't have to be stuck in the past. Fashion can be revolutionary.
History & Milestones
Our journey to revolutionise luxury fashion.
At HAUTE Maison, we're aiming to transform how people discover, access, and interact with fashion.
Here's our journey so far.
01
Ideation
January 2024
A group of Cambridge students evolved into HAUTE Maison when our founding team recognised the massive problems and the potential in luxury fashion - creating a solution that would broaden access, promote sustainability, and intersect the latest in technology and fashion.
Together, we realised that this was a once in a lifetime opportunity — a chance to create meaningful change in a massive global industry ripe for disruption, and a chance to work with some of the brightest people to create a new paradigm in experiential fashion.
02
Foundation
February 2024
HAUTE MAISON was formally incorporated in the UK, with our team beginning development and laying the foundations.
Our founding team began development on our peer-to-peer marketplace platform, establishing initial traction .
HAUTE Maison's display at Cambridge Judge Business School.
03
Acceleration
May 2024
HAUTE Maison is chosen as one of the 472 ventures backed by Judge Business School - as one of the only few fashion and e-commerce ventures in a biotech and life-science dominated network.
With the core founding team being Cambridge graduands, we are extremely gratified and honoured to have received the support and backing of the University of Cambridge.
Using this access to the European Silicon Fen, our hope is to further our advancement and development to create the future of technology and fashion.
HAUTE Maison at the University of Cambridge.
Edward Lam (left) and Hugo Chan (right)
One of the 472 ventures backed and supported by the University of Cambridge.
UK and European VCs looking at the display of Cambridge-backed ventures.
04
Trialling
August 2024
During this critical period, we built and refined our peer-to-peer marketplace technology. We conducted initial customer trials with select focus groups.
Our founding team personally oversaw the onboarding of early lenders to build our inventory catalogue, conducting alpha testing of logistics operations and cleaning processes.
Early adopter feedback was extremely encouraging — helping us and motivating our team, to continue building.
05
HAUTE AI
November 2024
Our team conceptualised and began simultaneous development on both the peer-to-peer marketplace and HAUTE AI - coming soon.
Leveraging our connection to the Silicon Fen, the team began development on technology that understands personal style like a human fashion expert would.
This positions HAUTE Maison at the intersection of luxury fashion and cutting-edge AI innovation.
06
Unlimited Fashion
February 2025
Having built and tested the HAUTE Maison peer-to-peer marketplace, our team starts preparing to go-to-market.
Our vision is a peer-to-peer fashion access community. No longer needing hours of browsing, no longer needing to figure out whether an item is worth buying or not.
Unlimited style has always been our goal — because fashion doesn't have to be stuck in the past. Fashion can be revolutionary.
Our Future
At HAUTE Maison, our goal will always be to develop at the intersection of fashion and technology.
We believe in a future where you can share, enjoy, and love fashion.
Revolutionising the future of fashion.