History & Milestones
Our journey to revolutionise luxury fashion.
At HAUTE Maison, we're aiming to transform how people discover, access, and interact with fashion. Here's our journey so far.
01
Ideation
January 2024
Our founding team of Oxford and Cambridge graduates conceptualised HAUTE MAISON during an intensive brainstorming session at Cambridge.
Inspired by the French term 'Haute Couture' meaning high fashion, we identified a significant opportunity in the evolving luxury rental space.
Our core thesis? Reimagining fashion access for millennials and Gen-Z consumers.
02
Foundation
February 2024
HAUTE MAISON was formally incorporated in the UK. The official beginning of our venture.
Our founding team began developing the initial business model and platform architecture, leveraging our diverse backgrounds to create a robust foundation.
Our approach? To approach fashion not from ownership, but to merge it with the sharing economy in a way that works.
03
Acceleration
May 2024
The HAUTE MAISON team was accepted into the Accelerate Cambridge startup accelerator at Cambridge Judge Business School.
Developing our MVP and our roadmap, we underwent intensive validation of our business model and market opportunity.
We refined our go-to-market strategy through expert mentorship. The result? The perfect environment for our team of Cambridge and Oxford graduates to pressure-test our concepts among fellow entrepreneurs, as well as within the student ecosystems.
04
Trialling
August 2024
During this critical period, we built and refined our peer-to-peer marketplace technology.
We conducted initial customer trials with select focus groups. Our founding team personally oversaw the onboarding of early lenders to build our inventory catalogue, conducting alpha testing of logistics operations and cleaning processes.
Early adopter feedback was extremely encouraging — helping us and motivating our team, to continue building.
05
HAUTE AI
November 2024
Our team conceptualised and began developing HAUTE AI. The vision? A sophisticated technology suite powered by artificial intelligence.
We began development on a Style Assistant capable of understanding natural language descriptions of fashion preferences. We designed personalised product pages that adapt based on individual user interests. Our team built curated style collections that intelligently group complementary items.
The result? Technology that understands personal style like a human fashion expert would. This positions HAUTE Maison at the intersection of luxury fashion and cutting-edge AI innovation.
06
Intelligent Fashion.
February 2025
Having built and tested the HAUTE Maison peer-to-peer marketplace, our team sped up development of HAUTE AI services — with the goal of full integration and cohesion between both segments.
Our vision? A peer-to-peer fashion access community — driven by intelligence that can truly match you with what you want. No longer needing hours of browsing, no longer needing to figure out whether an item is worth buying or not.
Unlimited style has always been our goal — because fashion doesn't have to be stuck in the past. Fashion can be revolutionary.
01
Ideation
January 2024
Our founding team of Oxford and Cambridge graduates conceptualised HAUTE MAISON during an intensive brainstorming session at Cambridge.
Inspired by the French term 'Haute Couture' meaning high fashion, we identified a significant opportunity in the evolving luxury rental space.
Our core thesis? Reimagining fashion access for millennials and Gen-Z consumers.